In developing a strategic management plan, we are guided by the strategic management methodology successfully tested on the Georgian and European markets such as VRINE, SWOT, Porter‘s 5 Force, PESTEL, ADVSE, etc., which is the mixture of the analytical and creative processes. Within the framework of an analytical process, our team analyses and assesses internal resources in the company, the potential of the market, and all external factors which may influence the company’s business model. Precisely by relying on this analytical base, within the framework of the creative process, together with the company’s employees, we formulate the mission, vision, and strategic objectives, which we specify for each organizational unit and combine into a strategic plan. The key factor of our success is the action plan, which can be easily put into practice, and also the implementation of monitoring and managerial tools necessary for its utilization. We aim to draw up a conceptual document and develop tools for the execution of the strategic plan, thanks to which an organization will be provided with the tangible opportunity to gain a competitive advantage on the market.